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Why Events Should Be a Part of Your Marketing Mix

Did you know that 99% of exhibitors find unique value delivered by trade shows which are not provided by other marketing channels? That’s according to SpinGo event management, but really it’s no surprise. Marketing is all about relationships, after all. And in order to get the attention of new prospects and maintain current customers, savvy marketers know they must put an emphasis on making real connections.

Trends, Ecotourism, and Economic Impacts

We sat down with Stephen Burnett, Executive Director for the Great Lakes Cruising Coalition (GLCC), to learn about this emerging North American cruising destination. See how Stephen’s take on current trends including economic impact, overtourism and why attending Seatrade is beneficial to ports and destinations.

Seatrade Cruise Global: Best in Class Hospitality

Are the rooms clean, comfortable, and stylish? Do the amenities make a lasting impression? How about the food and drink—are the options, tastes, and flavors commensurate with the lavish surroundings? When you get down to the things that can really satisfy cruise passengers and make or break the experience, it’s often really as simple as the quality of the rooms and food. The fact is, the majority of cruise goers are looking to get away. They crave a respite from the monotony and stress of their fast-paced lives. So it’s imperative that the accommodations featured aboard today’s ships are nothing less than divine.

Why Polar Sailing Needs To Be On Your Bucket List

We recently caught up with Ben Lyons, CEO at EYOS Expeditions and Expedition Voyage Consultants. From penguins and ice to navigating unchartered territory, see below for why Polar Sailing needs to be on your bucket list.

Inspiration and Intel for Ship Interior Design

For many cruise goers today, the ship can be just as enticing as the destination. So it makes sense that interior design is now a leading factor in cruise ship marketing.

When it comes to both newbuilds and refits, global cruise operators are enlisting the help of mega-talented and super-ambitious interior designers, architects, and outfitters to create the most impressive “floating resorts” the world has ever seen.

The Best of Both Worlds; Being The Journalist & Passenger

Senior Editor at Condé Nast Traveler, Corina Quinn, gave us her top reasons for why she chooses to cruise as both a journalist and a passenger. See what for her two cents are on everything from the passenger experience, destinations and achieving vacation mode.

What is Exciting in Luxury Cruise

We recently caught up with Jacqueline Gifford, editor in chief of Travel + Leisure, to chat about what’s exciting in the luxury cruise market. Check out what she says are the hottest trends in this segment and why they’re here to stay.

Missed Seatrade Cruise Global 2019? Discover Top Highlights

At Seatrade Cruise Global we work hard to bring together every facet of the industry. With networking events, free show floor education, a massive trade show hall and more you are bound to discover the missing piece to your business. But don't just listen to us - hear it from the attendees themselves!

Where Do the Ships Go?

With over 100 new ocean going cruise ships on order, I’ve heard it said that since the world is over 70% ocean, there’s plenty of space. Of course it’s true, cruise ships need water, but equally as important, they need ports and destinations. No matter how exciting each new ship is, the question everyone asks before booking is, “where does it go?”

Seatrade Cruise Global 2019

Seatrade Cruise Global 2019 came and left, but the learnings we got from it will be with us forever. Check out what you missed during our four explosive days, directly from Chiara Giorgi, Seatrade Cruise Global, Brand Director and Andrew Williams, President Maritime Group, Informa Markets.

SPONSOR SPOTLIGHT: The Producers Group

The Producers Group (TPG) is a premier provider of production and design services for destination attractions worldwide. TPG specializes in turnkey attractions, production management, technical design, and content development for everything from small projects to entire theme parks. For inquiries, contact The Producers Group at [email protected].

Hamburg; The Next Destination.

Michael Otremba, Managing Director Hamburg Tourist Board & Hamburg Marketing gives us the inside scoop as to why Hamburg is THE next destination. Check out why everyone has Hamburg on their bucket list.

Maximizing The ‘Before You Board’ Experience

The Power of a Travel Communications Platform
Sale and sail—the two most celebrated moments in the cruise industry’s customer journey. But what is a journey with a beginning, end, and a so-so middle? What about the customer experience between booking and embarkation?
Armed with a new communications solution, innovative cruise companies are now learning that the customer journey doesn’t have to ebb and flow. Rather, it can gain momentum over time, shattering the long-held standard that the transactional “in between” period is less valuable than its counterparts.

Changing the Industry, One Woman at a Time.

One thing about the cruise industry that goes without saying: it’s one of the most forward thinking and rapidly evolving industries in the world. Not only is customer experience at the forefront of innovation, but also the professional experience – from building a more inclusive work environment to creating a positive impact on the world through sustainability.