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Date & Time:
Deadline to Register:
End of Day Mon 20 September
This collaborative workshop invites leadership in cruise, destination marketing, and shorex development as well as cruise line executives to take a deep-dive into the crucial elements that create the ideal destination experience.
Using a hypothetical location we’ve called “Optimus Bay”, participants will embark on a design journey to imagine key experience elements that would make it the ultimate cruise destination. Participants will contribute their own ideas facilitated by the IDEAS and Bermello Ajamil team who will aggregate and refine
the workshop outcomes into a prescriptive Experience Design Brief for Optimus Bay.
The Experience Design Brief will be shared with participants to use as a thought starter for ideas to bring Destination Performance™ to their own, real-world destinations.
Participation is limited, if oversubscribed a draw will determine the selection of successful participants.
Due to the highly-collaborative nature of the workshop and robust report-out at the conclusion, please only
register if you can commit to attending for the full 2 hours. In Person attendees only.
If you meet the above criteria, please complete this short registration form below: