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The Value of a Handshake

Legend has it the handshake dates back to the 5th century B.C. in Greece. It began as a symbol of peace, showing that neither person was carrying a weapon.

Thousands of years later, a firm handshake holds up as one of the most impactful human gestures. It conveys trust, balance, respect, and equality.

And when it comes to doing business, it can also be your most effective (and free) marketing tool. 

As a cruise line supplier, you must know this. Because with $68.4 billion in contracts driving our booming industry, you can bet most of those deals were sealed in person, with a handshake. The stakes are too high to conduct business any other way.

With more than 13,000 cruise professionals—your target buyers—from 140 countries, Seatrade Cruise Global is your annual meeting place to do business. Catch up with current partners, renew contracts, lock in new deals with new customers, and so on. All punctuated with something you simply can’t pull off with a marketing email, webinar, or phone call...a handshake.

Seatrade will take you beyond cursory top-of-funnel introductions and give you the ability to connect and brainstorm with your customers through meaningful interactions.

  • Collaborate in The Design Lounge with creative directors and senior interior designers to help them turn their ships into modern masterpieces.
  • Set up shop in The Promenade to meet prominent cruise leaders and interested buyers looking for hospitality innovations like delicious food and beverage options, linens and cleaning supplies, luxurious retail and spa merchandise, and more.
  • Or be a part of the Cruising Innovations Theatre to discuss and show off your tech and entertainment solutions that can help cruise lines revolutionize their ships.

Whatever your industry speciality—from security to shipbuilding to ports and destinations— there’s a place for you at SCG 2020.

70+ cruise line brands with 95+ hours of dedicated networking built in to a four-day program. That’s a lot of organic (and formalized) opportunities to connect with your customers.

And a lot of powerful handshakes.

Contact us today to be a part of Seatrade Cruise Global 2020.